Winnaar van online marketing Super Bowl 2014

Adverteren rond de Super Bowl wordt ieder jaar groter en belangrijker. De marketing afdelingen van grote merken zoals Coca Cola, Budweiser en Volkswagen zijn vaak al maanden bezig om met de advertentie goed online te scoren. Tegenwoordig heeft iedere tv-advertentie een koppeling met een website, hashtag of Facebook pagina.

Op Marketingland wordt ieder jaar bijgehouden welke advertentie het best online heeft gescoord door het aantal retweets en social awareness etc. te tellen. Afgelopen jaar heeft de Budweiser reclame, Puppy Love, de Hashtag-bowl gewonnen!

Bekijk hieronder de reclames die meededen aan de Hashtag-bowl

1. Budweiser -Puppy Love

2. Budweiser – A Hero’s Welcome

3. Axe – Super Bowl 2014

4. Jaguar – Rendezvous

5. Bud Light – Ian Up for Whatever

http://www.youtube.com/watch?v=uQB7QRyF4p4&list=PLKMjqoaBW16XWSUj9EurGRl6X9CF9IHcS&feature=player_embedded

Bron: http://marketingland.com/1-3-million-shares-budweiser-puppy-love-ad-declared-years-super-bowl-winner-72922

Tags: online marketing

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